As a marketing manager, you’re looking to create content that promotes consistent brand messages, drives inbound traffic, and generates interest in your brand’s products and services. This involves careful delegation, quick editor approvals, and strong collaboration on distribution and measurement.
Content marketing is at the core of brand and marketing strategy. It involves generating consistent and engaging content, distributing them efficiently, and stimulating interest. When done well, content marketing can go a long way in driving inbound traffic, enabling sales, and improving retention.
