As a marketing manager, you’re looking for ways to reach out to your target audience, accurately assess their intent to buy, and provide your sales teams with a list of nurtured leads that are ready to make a purchase. Kissflow’s lead qualification template helps you do just that!
Not everyone who expresses interest in a product has the capacity or intent to make a purchase. This is where lead qualification comes in—it involves the process of determining which prospective leads are most likely to convert into customers and push them to the next stage in the sales cycle.
