As a marketing manager, you’re looking for ways to target a motivated audience, push them along the marketing funnel, and reduce lead acquisition costs. This often requires you to adopt a flexible approach to SEM initiatives, monitor ads, control spends, and drive marketing ROI.
The internet has become an increasingly competitive space. Brands often battling it out to capture the attention of a narrow audience and grow their influence in their respective spaces. SEM deals with creating and placing ads strategically to target motivated prospects, convert them to customers, and minimizing acquisition costs.
